CHICAGO, March 2, 2023 – Cylinder (formerly Vivante Health), the leading provider of digital digestive health solutions for employers and health plans, today announced the appointment of experienced digital health sales executive Chris Nordman to serve in the new role of Senior Vice President of Commercial. Nordman will head the team that is fueling strong growth of the company’s platform among Fortune 500 organizations, other large employers, health plans, consultant/broker partners and strategic partners.
Nordman most recently served as SVP, Employer Sales, at Galileo, a digital medical practice that delivers team-based primary and specialty care across all 50 states to Fortune 500 organizations, employers in all market segments, and regional and national health plans. His experience also includes commercial sales leadership at Omada Health, a provider of integrated virtual care across chronic conditions for employers and health plans, and advisory roles at digital health companies Flo Health and SWORD Health.
“The rapid expansion of our client base shows that employers are increasingly seeing the value of digestive healthcare as part of their benefits package,” said Bill Snyder, Cylinder CEO. “Chris’s experience in executing commercial strategy at digital health and wellness companies will assist us in building on that momentum so that we can help more employees improve their digestive health while also helping more employers lower their corporate medical spend.”
Cylinder delivers GI care to those feeling the burden and stress from digestive health issues. By combining data-driven technology with a coordinated team of experienced physicians, registered dietitians and health coaches, the platform provides end-to-end support for a wide range of GI symptoms. Members can access everything they need to manage their digestive health in one place, from completing self-guided behavioral health modules to connecting 1:1 with a member of their care team.
“Cylinder’s focus on digestive health fills a critical gap in the business-to-business digital health space, providing proven benefits to both employers and employees,” Nordman said. “Joining the company gives me the opportunity to make a real difference in people’s lives, in how companies build their benefits programs, and how Cylinder itself can influence both areas.”
Nordman joins two other recent additions to the Cylinder senior leadership team including Karen Luk, Senior VP of Product, and Dr. Hau Liu, Chief Medical Officer, who together are advancing the company’s product and clinical strategies. Nordman’s appointment is effective immediately.
About Cylinder
Cylinder is the leading virtual digestive health provider, delivering personalized, clinician-backed care for the full spectrum of gastrointestinal (GI) conditions and symptoms including GERD, Ulcerative Colitis, celiac disease, bloating, gas and more. With a dedicated care team that includes GI doctors, registered dietitians, and health coaches, Cylinder has helped over 100,000 people across all 50 states to date. Its platform combines digital access with evidence-based interventions to improve outcomes, reduce costs, and enhance quality of life. Backed by published, peer-reviewed clinical results, Cylinder delivers up to 5:1 ROI and industry-leading 13% employee engagement. Trusted by employers and health plans including Texas A&M University and US Foods, Cylinder is helping make GI care more accessible.
